The French cosmetics group L'Oréal is the subject of a collective complaint in the United States for a straightener destined to the black community which would cause hair loss and the appearance of vesicles.

The product, the "No-Lye" based on Amla (Indian gooseberry), is sold by the brand of Softsheen-Carson ethnic beauty products. His supposed merits are boasted by black celebrities, including one of the stylists of the first lady Michelle Obama, Johnny Wright, according to the complaint which AFP obtained copy.


Its use leads to "troubling and worrying wounds, including hair loss, irritation of the scalp, vesicles and burns", argue the complainants, who are represented by the office of the celebrity lawyer Mark Geragos. Defended Michael Jackson or the star of the reality show Nicole Ritchie.

Some 100,000 black women are concerned by this complaint filed Wednesday night in a California court remy hair, indicates to the AFP Ben Meiselas hair wigs for ladies, one of the councils of the complainants.

The plaintiffs are demanding a lawsuit and damages of at least $ 5 million but the bill could rise "up to several hundred million," says Meiselas, who does not rule out a negotiation with L'Oreal.

"If L'Oréal wants to discuss, we are open to negotiation," advances the board.

Contacted by AFP, L'Oréal did not respond in the immediate future.

Dorothy Riles, who lives in northern Illinois, says the use of the straightener, sold at $ 11.99, caused her "alopecia and burns on the scalp."

Consequence: she wears since a wig, a first she affirms, "to conceal his wounds".

Sharon Manier, the other principal complainant who lives in California, says she has "scalp irritation and significant hair loss."

The complaint accuses L'Oréal USA, the US subsidiary of the French group, of "fraud, negligence and unjustified enrichment" and "false advertising".

"This straightener contains a small portion of Amla, the majority of the ingredients being toxic and dangerous chemicals", told AFP Ben Meiselas.

This product, sold "for two years" according to the complainants, is supposed to reinforce the resistance of the hair thanks to the presence of the Amla, a fruit prized by the American black community.